Design is quite often created for commercial purposes. Design, whether in the form of identity, print or package design, is used to communicate or "sell" a message about a subject or idea. Clean, with simple lines, full of balance and with alot of open space is how I like to design. I enjoy creating work that utilizes complimentary colors found within main art or photography used. The fonts I select are often simple san serif with a complimentary serif font, understated, to allow for imagery to speak for the concept.   identity | literature | package